Frozen
The waiting meter
Standing still is also a bet. This is its price curve.
Competitors quietly get more efficient on the boring, automatable share of the work. Set how fast, how much of your cost base that touches, and your margin — the meter draws the point where matching their prices consumes it.
Interactive instrument
Margin if you match their prices
At these settings the margin survives the horizon. The exposure is real but slow — revisit the assumptions with named criteria once a year.
A deliberately small model — built to make one asymmetry visible, not to forecast your business. The assumptions are conservative and the arithmetic is in the open.
The analysis behind it
Waiting for the fad to pass→